You might have heard of Jack and Jack already. They are two of the world’s most popular people on Vine (which we’ve wrote about here) and on Saturday supported The Janoksians (which we’ve wrote about here). They’re more well known in America but expect to hear lots more about them here in Britain in the future – it was their first time ever here when we met them, and we’re sure it won’t be their last.
These boys have achieved so much at only 18 years old and honestly, we weren’t sure what to expect before meeting them – you know how child internet stars can be *cough cough*Bieber*cough*. Luckily for us, they were actually quite lovely, even if sometimes they spoke like grown-up businessmen with all their facts, figures and mentioning their lawyer (!).
Oh, and we’ve labelled Jack G as G and Jack J as J. Obvs. There was another person in the room and we’ve put him down as PR but he could have been their manager or one of their Dads. We don’t know.
Can you explain to UK fans how you become famous?
J: We started on a video sharing application called Vine, which is just a loop, six seconds over and over of whatever you post. Basically, we started comedy online a few summers ago.
G: Two summers ago in early July we started putting together these little six second comedic videos that we found funny, and eventually our friends found them funny and our friends cousins started to see them, and there cousins friends and it was all just a natural progression and it started spreading across the entire country. I think then it naturally spread to other countries, you know, you might have a friend in camp that you know and they live in Greece or they live in Germany or they live wherever they live.
J: The way the application worked was; if we had the top Vine of the day, everyone around the world could see that Vine. It was really cool because it was like wildfire, it allowed the fanbase to grow really rapidly, there was so much accessibility on there.
G: From Vine the major thing was we spread our follows throughout all our social media platforms; Twitter, Instagram, Youtube, Snapchat… any way we can connect to our fans. That’s what social media is, it’s everywhere. With one Tweet I could be in Japan, it’s crazy.
J: So once we garnered our fanbase, we started to… we’d always been into music since we were young and we put out some originals that we worked on with some buddies in Nebraska where we’re from that produced as a hobby. And we were making music as a hobby, it wasn’t that serous. Then we were like ‘oh, we got a couple hundred thousands followers, let’s put a track on iTunes’. So we made a song, put it out and it got a good response from the fans and we noticed every time we put out a new song our fanbase would just double in size on Vine, and they would be better every single time on iTunes. So once we started getting really good quality – we moved to LA and started working with some producers out there – I really think that helped legitimise our music. I think it’s really hard to make people take you seriously when you’re from Vine but I don’t think that just because we come from this social media platform, it makes us less legit than anyone. Continue reading MP! interviews Jack and Jack about 1D, future movie careers and working with Max Martin