Alexandra Burke

Personal – I did a lot of songwriting and it’s the first album I’ve had writing input.
Growth – with what I’ve learnt since Popstar To Operastar and touring, my vocals are a lot stronger now and they’re showcased quite a lot on the album.
Emotional – the lyrics are strong and I think people might cry a little bit!

Do you have a favourite track?
‘What Have I Done’ is about when you’ve ended a relationship with somebody and before you can move on you need the answers. It can be a girlfriend, boyfriend, best friend, family member. There are some lyrics in there that wouldn’t relate to a family member -  “lying by your side”…

That would be a very different type of song, Joe.
Haha! When you’ve had a row with somebody and the contact goes, sometimes the most difficult thing is that you just don’t talk to them anymore and it’s ended horribly.

Do your lyrics come from your own experiences?
Sometimes you don’t want to write all about you. With ‘Here’s What I Believe’, the song, so many of my friends had been cheated on and I’d heard so many stories: “he was seeing another girl for six months”, you know. I’ve experienced that as well, it’s horrible when you get cheated on. So that was more taking in information from other people.

Well now they know you’re listening for gossip, they might not tell you everything! In the writing process, is it lyrics or melodies first?
I did a writing camp and a lot of that was melody first, then lyrics. I prefer to write lyrics first because you’re not as limited. If you have some lyrics down you can’t say “well that doesn’t fit to that tune”; you make the music fit to the lyrics.

As your writing develops are you looking to include less cover versions on future albums?
I think so, but with the covers on this album we’ve been really clever and not picked obvious ones that people would expect me to do.

‘Skyscraper’ by Demi Lovato will be known by obsessive pop fans but it might be a new song to most listeners.
That song had slipped under the radar in the UK and it’s so powerful that it deserves to be well known. I hope people enjoy it! Also, I said that if we’re going to do covers on this album, they have to be completely different to the originals. I’ve done the carbon copies now. With these ones I wanted to totally change them.

Well, it’s difficult with opera or Christmas songs to stray too far from the versions people know…
Yeah, those two albums were kind of concept albums so you had to fit to the concept. With the Christmas one you couldn’t start doing a disco version of ‘Mary’s Boy Child’!

The album reminds us of your time on X Factor in that it’s quite a “mature pop” sound.
This is the album that I always should have made. It’s poppy but it’s not overly produced. I suppose it’s what I am! If you come along to my live show I’m very much about not trying to dress things up too much, just belting some tunes out and I wanted to do that. The inspiration for lots of this album was Lady Antebellum and Carrie Underwood and those country and western, hooky melodies with clever lyrics.

On X Factor you were more of a George Michael, Will Young type artist, all about the vocals, etc. Then the Wide Awake album came out and it was very…
…overproduced! It was quite Europoppy with some American pop ballads. I’m really proud of that album, I love it and there’s some great songs on there. At the time we fit to a brief because we’d found ‘Ambitions’ and we were going for it as the single. Had that song not been found the album probably would have been totally different. That happens sometimes. You get a song you think is going to be a hit and make everything fit to it. If I was to do it again I wouldn’t have had the vocals produced as much.

Yes, on ‘Someone Wake Me Up’ there was a really ludicrous Auto-Tune moment before the final chorus that felt rather unnecessary.
Yeah. I think we just tried to test things out a bit. It’s a great pop album but it shocked a lot of people. They were like, “where’s his voice?”

You did a video shoot the other day for ‘Here’s What I Believe’. How important is the visual side of your music? 1 being “I suppose we’d better do a video if we want the song to be played on TV”, 10 being Lady Gaga’s attention to image.
I’m very precise with my image but I’m quite a laid-back, reserved person so you’d never see us like Lady Gaga because I’m not that type of artist and I sometimes feel it does distract. There’s times I watch Lady Gaga, who is incredible, and I just wish she’d wear a plain dress. She’s got such a good voice that she doesn’t need to do “all of that”. Image is important and I got creatively involved in this video. I suppose I’m a 10 but in a different way. I’m very “on” with what I want to look like but it’s not as full-on as Lady Gaga!

You’ve won X Factor and Popstar To Operstar. What do you think about talent shows in general?
People will disagree with this and say “X Factor ruins the industry” but it’s hard to come from the North East and get into the music industry. It’s not as plain sailing as “I’m going to put a band together” so talent competitions are a way in for a lot of normal people who have a bit of talent. I don’t know how that’s become frowned upon. It’s quite shallow to slag it off because every popstar started off as a normal person with a dream.