She may have a name that sounds like it belongs near the end of a Knock Knock joke, but Australian-born Betty Who may well be the most exciting new pop star of 2013. So far all we’ve heard is a four-track EP – which she released for free on her website earlier this year – but it’s packed with enough irresistible pop hooks to place her firmly at the top of our ‘ones to watch’ list.
Combining ice-cool delivery with bouncy 80s synths and huge singalong choruses, songs like summer anthem ‘Somebody Loves You’ and ‘You’re In Love’ (she’s a big fan of love), sound like Katy Perry partying with Robyn in Madonna’s recording studio in the 1980s. Incredible, in other words.
She gives good video, too. Y’know how some pop stars today try to be a bit too cool for school these days – with their guitars, their aversion to dancing and their ‘serious musician’ facial expressions? Well, Betty’s Somebody Loves You video is basically the exact opposite of that.
Look how happy she is! Plus look how many classic signs of a great pop video she’s managed to crowbar in – Aerobics! Old-school telephones! Headbands! Arm-Wavey dance routines! Frankly, a party at Betty Who’s place looks like the best shindig ever, and here at MaximumPop! we’re itching for an invitation!
The Movement EP is available now from Betty’s Website.